In the digital landscape, backlinks have long been a cornerstone of effective search engine optimization (SEO). They serve not only as pathways directing traffic to a website but also as endorsements of content quality. As search engines evolve, particularly with the integration of artificial intelligence (AI) into their algorithms, the importance of backlinks continues to grow. This subchapter explores how AI is transforming the approach to building and managing backlinks, paving the way for improved website excellence.