The smartphone revolution represents one of the most significant technological shifts in modern history, fundamentally altering how individuals communicate, access information, and engage with brands.
Since the introduction of the first smartphones in the early 2000s, these devices have evolved from mere communication tools into multifunctional gadgets that serve as personal assistants, entertainment hubs, and
gateways to the digital world. Understanding this transformation is crucial for businesses seeking to leverage smartphones as a powerful marketing strategy.